The Meaning Behind The Mark
The Purple Nation Logo Mark - the most recognizable visual brand elemenent - differentiates itself from similar cause based fundraisers. Typography based: Rep: One day at a time, looking and preparing for the future, stronger as a community, strength in numbers. Most importantly, the logo mark serves as a quick visual reminder of the brand promise.
The webpage presents guidelines and specifications of the defining the ambassador brand, logo mark, design elements, arrangement, along with color and font use.
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